CBSM Wins Public Relations Award
(Left to right): Jon Huff from ²έΑρΙηΗψ Universal Productions, Tammy Tragis-McCook, and Alanna Bailey getting ready to produce the AIC events with COVID-safe protections in place.
The College of Business and Security Management won an award for their communication work from the ²έΑρΙηΗψ chapter of the Public Relations Society of America, announced during an online ceremony Sept. 29.
The CBSM marketing team earned third place in the category βEvents and Observances (seven or fewer days)β based on their work on the ²έΑρΙηΗψ Arctic Innovation Competition, an annual idea contest that awards over $40,000 in cash prizes and awards. The first place winner in this category was GCI and second place went to First National Bank of ²έΑρΙηΗψ.
Due to the COVID-19 pandemic, the 2021 Arctic Innovation Competition changed from a one-day, in-person event to a multiday virtual event, with four evenings of semifinals and a 90-minute finals and award ceremony.
CBSM student marketing assistants Alanna Bailey, a business administration senior, and accounting sophomores Ivy Packee and Ashley Plys helped plan, market and host AIC 2021. Reworking a large, in-person event into a series of virtual events was a major undertaking that gave these students a chance to run their first major event and gain on-the-job experience.
The PRSA Aurora Awards annually recognize the best public relations work in ²έΑρΙηΗψ.
Marketing team member Ivy Packee getting ready for AIC 2021 in her socially-distanced production bay.
Marketing team member Ashley Plys is ready for AIC 2021 in her socially-distanced production bay.
